1- Ad Retargeting for Abandoned Carts
To first talk about retargeting people who have abandoned their carts, we need to have a clear understanding of why people abandon them.
One of the main reasons why people abandon carts is shipping related. People tend to abandon carts after viewing the shipping times and costs. So, what do they do? They move on to your competitors and compare their overall prices and timeframe to yours. If your competitor offers faster shipping and less expensive, or free shipping, then your customers are gone for good.
You can ask, I cannot afford to offer a better price or shipping rates for everybody, what can I do?
You can retarget those people who have already familiarized themselves with your company and prices, and offer them a limited time discount, special offers, or free shipping on that particular item.
You can also incorporate some techniques of offering an inexpensive product as an up-sale item which could guarantee them free shipping. This works if your company offers free shipping when the cart’s total is $X and more. (e.g. Free shipping for over $100)
These strategies are eligible for prospective customers who have already shown interest in your products.
What about finding new customers?
2- Add Gamification to Your Ads
Let’s admit it! There are way too many companies attacking people every day with the advertisements of their products or services. You need to stand out from the crowd!
You need to find strategies that will make you more appealing and more memorable for your potential customers. You can achieve this by adding game elements to your traditional marketing strategies. Brands use quizzes, contests, and challenges to engage their audience. By keeping them involved, you not only make your brand stand out and memorable, but also increase the probability of your audience to become real customers.
Why?
Because humans are competitive by nature. Gamification directly aims for this undeniable nature by also offering a possible reward. People like winning and winning something from you during the gamification process, will turn many audiences into customers before you know it. You need to offer a reward in exchange for their time and interest in your ads! Also, don’t forget that games are fun. Entertaining your customers will keep their engagement more, and it will also increase your probability of winning customers over on a biological level.
Screen entertainment causes people to release a hormone associated with happiness and joy – Dopamine. Your audience will start to associate your brand with joy and happiness and it will also increase the possibility of them neglecting some of your brand’s little flaws. Little being the keyword, as much as you work on your ads, it is crucial that you put the same effort and energy into your brand’s image, user experience, interface, and speed of your website.
Let’s keep people entertained and win them over!
3- Use TikTok Trends on TikTok Ads
As you may already know, TikTok is one of the fastest growing social media platforms. It has already became the #1 most popular domain in 2021. Not only is TikTok growing faster than Facebook and Instagram, it is also expected to become one of the most frequently used apps for Social Marketing. If not the most! TikTok is already trending for ads because it generates more impressions and is much cheaper than other Social Media marketing platforms. However, TikTok doesn’t make it magically happen overnight. It is not a platform that guarantees you leads and potential customers no matter what.
On a social level, TikTok users interact by following and creating TikTok trends. One cannot enter the marketing side of TikTok as successfully by implementing traditional content marketing strategies. You should create your TikTok ads by adhering to the ongoing trends.
Because TikTok has grown so much over time, there are many influencers there too. So, if you are not able to constantly follow the ever changing trends and are not comfortable with being in front of the camera, you can always reach out to influencers and create your ads via their strength. The key is to find an influencer that is more likely to communicate with your potential customer types. Rest assured, the influencers are always aware of the trends, and they will be excellent in carrying out this mission!
4- Use Polls in Your Instagram Ads
Using polls in your Instagram Ads will benefit you a lot! They are very popular and it is very possible that you come across polls on Instagram all the time.
Polls are one of the tools that create the most engagement. The more you engage your audience, the more you keep them on your content. Think about it this way. If you keep your audience engaged with your content, you steal their attention all to yourself, and don’t let them be distracted by anything surrounding them. Including other ads that are less interesting than yours.
Polls are also great tools for market research. If you have a product in mind that you wish to include in your products, you can create a poll and see whether your audience is interested in it. You can also gather feedback on a certain product or topic in your ad.
In other words, polls are so strong that they even can show you your next business step if the question is asked properly. Not to mention they increase your audience size, and increase the probability of finding your next customer!
5- Use Facebook Lead Ads to Generate Leads
Create lead Ads on Facebook. These Ads will take your customers to a form asking for their information in exchange for a free content or a special offer. These forms and their offerings are also called HVCOs (High Value Contents). Give something valuable to your customers in exchange for their information. They will be on your mailing list ever since. Marketers and business owners need to keep the offered valuable content “valuable”. It means that nobody from your audience will be interested in giving out their information if they exchange it with something that does not have any perceived value. Perceived value is important. It might not cost you as a business owner anything except for the time and effort you put in creation of that product. However, this product needs to carry valuable information. Many niche businesses try to incorporate relevant free documents when trying to do so. It can range from offering a free ebook to offering an exclusive recipe booklet (for restaurants or cafes).
Track the results and try to optimize them by testing our multiple strategies.
*BONUS* Run LinkedIn Event Ads and Target Bottom of Funnel Leads
Although Linkedin ads are more expensive, they are the best if you are in a B2B business model. Linkedin is where all other business owners and employees gather. That’s exactly why Linkedin event ads work best for B2Bs. You need to promote an event on Linkedin and gather an audience and find your possible next business partner!
Good Luck!
