Strong inventory structure for Shopify e-Commerce

Friendly Product Names

Optimize your product names for SEO friendly URL. The product names must be for the product grids. Your product name can not include teaser words like “Best of the market”…

If you don’t have any idea, you can try eco friendly name generator tool.

Smart & Unique Product SKU Structure

SKU(Stock Keeping Unit), is a unique number used to internally track a business’ inventory. You need to create a unique SKU for your all products & variants. You need to plan these SKUs as clear as you can for understand the product from the structure of the SKU. 

For example; type > gender > size

Legal Barcode Numbers for Products 

GTIN, (Global Trade Item Number), is an internationally recognized barcode number for identifying products and managing by a non-profit organization (GS1).  GS1 defines trade items as products or services that are priced, ordered or invoiced at any point in the supply chain.

Global Trade Item Number (GTIN) can be used by a company to uniquely identify all of its trade items. 

The GTIN procurement process is managed by the local government in each country for GS1.(https://www.gs1.org/standards/get-barcodes)

Global marketplaces(like Amazon) & Advertisement tools (like Google Ads) require a legal barcode number for your products & variants. 

Write Product Details as a Secret of Better SEO

Write your product details clearly in many perspectives. Please don’t settle for less text in detail pages. The product tedails is one of your powerful arguments in SEO ranking.

Write special snippets for search engines. Create featured images for sharing links.Create special meta words and word groups related to your product details. 

Shipment Policy

Seperate your products according to their weights & shipment criterias. Decide on a shipment policy to be usable for your all products.

Product Variants

Decide on the variant criterias and variant prices of all products. Also this is a hint for you while creating a new store; “If a product has a possibility to have a variant in the future, create that product as a first variant.”

Shipment Policy

Seperate your products according to their weights & shipment criterias. Decide on a shipment policy to useable for your all products.

Collection Management

Decide on your main collections and manage the products in these collections by using tags. You’ll need these collections while creating your main navigation & home page ux. 

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